How to Develop a Food Brand: Behind-the-Scenes

How to develop a food brand - behind the scenes of Balanced Bites. | Diane Sanfilippo

In fact, I know a lot of folks who have seen me take on this challenge who’ve assumed I’m simply fearless and never doubt myself.

That couldn’t be further from the truth!

While working hard to grow Balanced Bites as a food brand, or consumer packaged good brand (CPG), I’m certainly faced with many challenges. Not the least of which has been branding. While I find myself doing this now, I sure didn’t know how to develop a food brand when I dove into it.


What I’ve learned about hustle as an entrepreneur

What I've learned about hustle as an entrepreneur

Hustle is defined by how you spend your free time.  Some choose to watch television, or surf the web, or get extra time socializing, partying, what have you. If you have a family to take care of, certainly your time for these things is even shorter, which is why focus when you are spending time on your business is even …


The one true secret to success

The one true secret to success. | Diane Sanfilippo

Whether you’re trying to improve your health or build a business, here is a key that many of us want to deny. Success requires: consistent, repeatable action. Eeeeeeeek. I know. You want a shortcut. You want “the secret.” You want to buy a magic pill, a quick-fix, an easy way there/out. Sorry, folks, this is the truth. CONSISTENT, REPEATABLE ACTION …


If you don’t believe in yourself, who will?

If you don't believe in yourself, who will? | Diane Sanfilippo

Something that comes up often when we are working toward a goal — whether it’s starting a business, investing in a new side hustle, or setting out on a new fitness journey — is choosing when to listen to other people’s opinions (and when not to).  If you’re not careful, it can be the exact thing to set you back …


Time-blocking: Why I Don’t (And Never Will) Use This Approach To Managing My Time.

Time blocking: why I don't (and never will) use that approach. | Diane Sanfilippo

  On a recent episode of the Driven podcast we discussed having a linear vs non-linear approach to planning a product or business launch, which got me thinking about time management… It’s almost comical how many times smart, productive, well-meaning people have told me, “you just need to time block” when I expressed frustrations in the past about my own …


More than food, but sometimes FOOD.

More than Food, But Sometimes Food | Diane Sanfilippo

You know what? I realized that trying to only share one type of content via my @dianesanfilippo Instagram account is just not my vibe. If you follow @balancedbites, you’ll see just food or food-related content. Maybe one day I’ll open a separate account where I talk about other things. But, on an account with my name, I simply can’t not …


Strategies for Overcoming Fear

Strategies for Overcoming Fear | Diane Sanfilippo

Learning strategies for overcoming fear is something major you all have expressed a desire to read about here on the blog. It can seem daunting when you want to try something new, to be faced with the fears that will arise. I’ve been thinking for some time now about how to best verbalize the strategies I’ve used to overcome fear …


Taking the Leap to Start a Business

Taking the Leap to Start Your Business | Diane Sanfilippo

Taking the leap to start your business (and overcoming *the scaries*). It can be scary to take the leap to start your own business. Whether you’re starting something from scratch, creating a program or product, looking for a small side hustle, or you’re working on building a network marketing business, it’s never easy. Some of the most common fears I …


How I balance multiple businesses

How I balance multiple businesses | Diane Sanfilippo

How I balance multiple businesses Recently, via my Instagram stories, you all told me that you want to know how I balance multiple businesses. Some of what you wanted to know most: how I plan my day, handle tasks, and prioritize. I don’t recommend you take this post as my recommendations for how you should operate in your life, but …


3 Ways to Avoid Fighting: Communicating Through a Disagreement.

3 Ways to Avoid Fighting: Communicating Through a Disagreement. | Diane Sanfilippo

I have a handful of insights on this idea wanting to avoid fighting. I consider this more like communicating through a disagreement, since that’s what fighting really is, isn’t it? When emotions are running high, however, and we can feel on the defensive because we’re disagreeing, we can feel like we need to “fight.” I think considering this a time …