DEVELOPING A FOOD BRAND ISN’T EASY.
In fact, I know a lot of folks who have seen me take on this challenge who’ve assumed I’m simply fearless and never doubt myself.
That couldn’t be further from the truth!
While working hard to grow Balanced Bites as a food brand, or consumer packaged good brand (CPG), I’m certainly faced with many challenges. Not the least of which has been branding. While I find myself doing this now, I sure didn’t know how to develop a food brand when I dove into it.