How to Develop a Food Brand: Behind-the-Scenes

Diane SanfilippoBalanced Bites, Branding, Business, Entrepreneurship, Marketing, Sales3 Comments

How to develop a food brand - behind the scenes of Balanced Bites. | Diane Sanfilippo

DEVELOPING A FOOD BRAND ISN’T EASY.
In fact, I know a lot of folks who have seen me take on this challenge who’ve assumed I’m simply fearless and never doubt myself.

That couldn’t be further from the truth!

While working hard to grow Balanced Bites as a food brand, or consumer packaged good brand (CPG), I’m certainly faced with many challenges. Not the least of which has been branding. While I find myself doing this now, I sure didn’t know how to develop a food brand when I dove into it.

The one true secret to success

Candice MayanEntrepreneurship, Personal Development5 Comments

The one true secret to success. | Diane Sanfilippo

Whether you’re trying to improve your health or build a business, here is a key that many of us want to deny. Success requires: consistent, repeatable action. Eeeeeeeek. I know. You want a shortcut. You want “the secret.” You want to buy a magic pill, a quick-fix, an easy way there/out. Sorry, folks, this is the truth. CONSISTENT, REPEATABLE ACTION … Read More

Time-blocking: Why I Don’t (And Never Will) Use This Approach To Managing My Time.

Diane SanfilippoOn My Mind10 Comments

Time blocking: why I don't (and never will) use that approach. | Diane Sanfilippo

  On a recent episode of the Driven podcast we discussed having a linear vs non-linear approach to planning a product or business launch, which got me thinking about time management… It’s almost comical how many times smart, productive, well-meaning people have told me, “you just need to time block” when I expressed frustrations in the past about my own … Read More

More than food, but sometimes FOOD.

Diane SanfilippoOn My Mind19 Comments

More than Food, But Sometimes Food | Diane Sanfilippo

You know what? I realized that trying to only share one type of content via my @dianesanfilippo Instagram account is just not my vibe. If you follow @balancedbites, you’ll see just food or food-related content. Maybe one day I’ll open a separate account where I talk about other things. But, on an account with my name, I simply can’t not … Read More

Strategies for Overcoming Fear

Diane SanfilippoEntrepreneurship, Personal Development8 Comments

Strategies for Overcoming Fear | Diane Sanfilippo

Learning strategies for overcoming fear is something major you all have expressed a desire to read about here on the blog. It can seem daunting when you want to try something new, to be faced with the fears that will arise. I’ve been thinking for some time now about how to best verbalize the strategies I’ve used to overcome fear … Read More

Taking the Leap to Start a Business

Diane SanfilippoDiane: Direct, Entrepreneurship11 Comments

Taking the Leap to Start Your Business | Diane Sanfilippo

Taking the leap to start your business (and overcoming *the scaries*). It can be scary to take the leap to start your own business. Whether you’re starting something from scratch, creating a program or product, looking for a small side hustle, or you’re working on building a network marketing business, it’s never easy. Some of the most common fears I … Read More