Hi. I’m Diane.

I’m an artist and entrepreneur, here to help you grow your business with authenticity.


Marketing Essentials

  • Get strategic tools in place to capture and convert leads
  • Learn how to utilize social media & email marketing to connect with your unique customer
  • Understand how to evolve your marketing plan as you launch new products or service

This program is perfect for entrepreneurs who are in the early stages of your business and need help finding focus, zeroing in on what matters most, and cutting through the noise of what you “should” be doing in order to create a strong foundation for your marketing success. In this program, we’ll cover the essentials of branding (beyond a logo), pricing & promotions, email marketing, social media, and more.

What People Are Saying...

"Diane has an intuitive approach to business that is both unique and profound. Over the many years of our working relationship, she’s has always provided the best, most well-rounded, thoughtful, and ACCURATE advice. She’s one of my most trusted and most cherished advisors."

Cassy Joy Garcia

NYT bestselling author of "Cook Once Dinner Fix" & editor in chief of fedandfit.com

“As a budding new business owner, I wanted to learn how to market my business right, so I could be as successful as possible from the beginning. Diane’s Marketing Essentials class came up at exactly the right time for me, and knowing how successful her businesses have been, I knew it was what I was looking for.

I thought I had an idea of how to market my business, but Diane’s class was eye opening and so helpful! She helps you build from the foundation up, and tailors her lessons to your specific needs. I absolutely loved the class, and I am confident that I am set up for success from the start, just like I wanted. Thank you Diane!”

Marie nail artist & Marketing Essentials student

“As a small business owner that never thought they would be a business owner this class is essential! One of the areas I have struggled with in our business was how to communicate who I thought we were in a way that resonated with everyone. I learned so many things from Diane and felt like I left each session with several nuggets that made a huge difference in our marketing. The most important – I don’t want to reach everyone, I want to reach the right people. I cannot say enough about her hands on approach, or the way she broke down even complex things in an easy to understand way. I have had other business coaches over the years but I strongly believe this was the most value for my money I have ever gotten. Our marketing has completely changed, and we have almost immediately seen a positive impact. I am hopeful she offers more business coach classes in the future because she has a wonderful way of making it seem totally obvious and easy without while making you feel empowered and excited about my least favorite part of business.”

Angela co-owner, Donovan Waterworks (a woman-owned plumbing company), Marketing Essentials student

“For years, Diane has played an integral role in my business development as a budding entrepreneur. I can always count on her to give me honest, direct and individualized feedback based on her decades of experience while keeping in mind what’s best for me and my business. Diane is in tune with my needs and desires for business growth and I appreciate her no BS approach. Anyone would be lucky to work with Diane to learn the ins and outs and ups and downs of entrepreneurship.”

Laney Schwartz Creator of Cook With Confidence & blogger at lifeisbutadish.com

“I trust Diane’s coaching because she has built and ran multiple successful businesses in the same industries I’m passionate about! She’s a true entrepreneur who speaks from experience and there’s nothing more valuable in a mentor than that.”

Liz Wolfe Creator of Athletic Mom and bestselling author of "Eat the Yolks"

Business Building Archives

Check out my two business podcasts with content centered around how to build your business in a way that works for you.

67 Episode Archive

Driven, my most recent podcast about entrepreneurship and owning and operating a small business.

55 Episode Archive

Build a Badass Business, my first podcast dedicated to small business building, marketing, and social media.

Full Plate Podcast

Full Plate is a podcast about healing from diet culture, setting boundaries, exploring mental health, and finding body liberation. New episodes are live every Monday wherever you listen to podcasts.

Full Plate Podcast | Ditch diet culture, respect your body, and set boundaries | Episode 44: Satisfaction: The Secret Sauce of Food Freedom

Episode #44: Satisfaction: The Secret Sauce of Food Freedom

Get ready because this is a good one! First, Abbie and Diane talk about some changes to the pod in the What's New With You segment. Then...


Full Plate Podcast | Ditch diet culture, respect your body, and set boundaries | Episode 43: Food Rule or Food Preference?

Episode #43: Food Rule or Food Preference?

In this episode, we explore the nuances surrounding the distinction between a “food rule” and a true food preference. This can be a tricky distinction to make...


Full Plate Podcast | Ditch diet culture, respect your body, and set boundaries | Episode 42: Is Anti-Diet Anti-Nutrition?

Episode #42: Is Anti-Diet Anti-Nutrition?

We’re tackling another common misconception about anti-diet culture: Is the anti-diet movement anti-nutrition? We discuss how diet culture frames nutrition as a personal responsibility, how class and...


Full Plate Podcast | Ditch diet culture, respect your body, and set boundaries | Episode 41: (Revisited) Will I Keep Gaining Weight Forever?

Episode #41: (Revisited) Will I keep gaining weight forever?

In this episode, we explore a common fear: the fear of endless weight gain when moving away from dieting, disordered eating, or other restrictive behaviors with food...


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Written Thoughts - The Blog

Here’s where I share about personal development, my anti-diet journey, business insights, lifestyle, safer skin care tips and products, and more.

While unpacking diet culture, I'm going to make mistakes | Diane Sanfilippo

While unpacking diet culture, I’m going to make mistakes

Folks, I am not claiming to be an expert on this topic.✨ Part of my *way* of existing in life and in my work is to take...


A tough pill to swallow | Diane Sanfilippo

A tough pill to swallow

It’s a tough pill to swallow, thinking about how many people likely went on to develop disordered eating patterns or whose already disordered patterns were reinforced by...


You were not born to be loved and admired for the shape your body takes | Diane Sanfilippo
Diet culture lies | Diane Sanfilippo

The lies about willpower & discipline

I believed it for a long time, despite what my lived experience proved. Through ditching dieting and keeping more / all foods available and as options, I’ve...


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Let’s Connect!

Connection is everything these days, and ​customers want to know that the companies ​they support are backing up their products and ​services with real people!

Whether your business is in its first year, fifth, or ​even beyond, I can help you fine tune your plans ​to connect more deeply with your customers.

Looking for ways to have a more authentic and ​deeply connected business that creates lifetime ​customers who can’t wait to tell their friends ​about what you offer?