Busting myths about becoming a Beautycounter Consultant

Busting Myths About Becoming a Beautycounter Consultant | Diane Sanfilippo

On the heels of recent marketing campaigns and celebrity endorsements, I decided now is a good time to address the business of Beautycounter.

There are many questions and concerns folks have about Beautycounter as a business.

“Is Beautycounter a pyramid scheme?”

“If the products are so great, why aren’t they just sold in traditional retail stores?”

“I’ve heard something like 1% of consultants in businesses like this earn money.”

Or, accusations of “MLMs are predatory to women, so Beautycounter is bad news.”

I get it. I really do.

Before I became a consultant, I was not interested in the multi-level or direct sales model of companies out there with which I was familiar. At all.

Things changed for me when I tried the products. I fell in love with how they worked for me, and I dove in to learn more about the company. From there, I finally figured out how little I knew about the industry that I was pumping my own dollars into all the time – personal care. We all buy and use personal care products daily, but how often do we pause to think about whether or not what we’re putting on our skin every day is safe? I sure didn’t. I made assumptions about the safety of products that simply weren’t true. More on this later when I get into Beautycounter’s mission.

Of note, I will not be naming names of other direct sales/MLM companies and pointing fingers, calling any of these companies out, or attempting to slam or shame any of them or the people working with them. I don’t think that’s productive, and I don’t know enough about how every company works from the inside to give a fair assessment. I will, however, speak generally about what I know are some common practices, to compare/contrast Beautycounter among them somewhat.

What I will share is my take from the inside as someone who works with a team of women with varying levels of income as consultants.

Also note that in this post, I’m sharing questions or concerns people have who are not looking to become a consultant necessarily, but simply are wary of the brand at all due to the direct sales model.

And, yes, I’ll address the fact that not everyone who enrolls as a consultant earns part or full-time income from the business.

I am turning off comments on this post because I have zero interest in a debate on my take.

My take is my take. If you know me or have followed my work for the last decade or so, you know that I have no reason to distort the truth. I have nothing to gain personally by sharing this information. You may decide to shop with this brand completely disassociated with me. To that end, I am not linking to shop with me or to join my team here. This post is not intended to drive my personal sales.

My point in sharing this is to answer these questions and concerns in one place, for reference, for anyone who may find it useful to get the truth about being a Beautycounter consultant.

If you are interested in becoming a consultant but have questions or concerns about that, I will do my best to address them in a separate post. Stay tuned for that in the near future.

THE BUSINESS STRUCTURE

MYTH: Beautycounter is a pyramid scheme.

Pyramid schemes are illegal and to be one would mean that there are people buying into a company, then others buying into it below them, and there is no actual product being sold.

People joining pyramid schemes of the past were promised a high rate of return on a low investment amount. This is why they were outlawed, because people simply took money from others to “join in” and those at the top earn money simply by everyone under them bringing others in to keep feeding that money up the pyramid without actually selling real products and services to earn money.

TRUTH: Beautycounter is absolutely not a pyramid scheme.

To read more about pyramid schemes and why they’re illegal, visit the FTC website here.

Anyone who wants to join as a consultant has zero financial obligation to join aside from a $98 enrollment fee (for which they receive two products, some swag, and paperwork to use for their business as well as their own website and access to our trainings, etc. – more details on this later). While most consultants do enroll with a product order, not all do, and no one is required to do so, nor are they required to purchase anything ever.

Why is Beautycounter a direct sales (DS) company or multi-level marketing (MLM) versus a traditional retail brand?

There are a few reasons why Gregg Renfrew, the founder and CEO of Beautycounter, decided on a direct sales (DS) model. I’ll continue to refer to Beautycounter as a DS company versus MLM because you can shop without ever going through a consultant. From what I know, a true MLM requires that you shop exclusively through a consultant (or whatever their sales folks are called). If you have the idea that “you have to talk to someone in order to shop” or “you can only buy the products through a person or an event” with the Beautycounter brand, this is not true.

Anyone can shop Beautycounter anytime directly from their corporate website. More on this, and why I think shopping directly from the brand’s site or stores without a consultant is not the best way to shop if you’re worried about women losing money in a moment.

Serving the modern consumer.

First and foremost, Gregg knows that today’s consumer wants to shop one brand through multiple channels. Channels, in retail-speak, are the places or ways in which you can buy, as in: large retail or department stores that sell multiple brands (like Whole Foods or Nordstrom), specialty retail stores that primarily sell their own brand name only (like Gap or Lululemon), through friends (in person or via social media), and online (through ecommerce sites). I have observed this behavior pattern as well in both my habits as a consumer and as a business owner selling my own line of food products.

To that end, customers have the option of shopping directly via Beautycounter’s website with or without a consultant.

No one is required to shop through a consultant.

I repeat, you may simply visit the site and shop, no other person involved in that sale. Customers may also walk into one of a few select Beautycounter retail store or pop-up locations to shop in person. Granted, these brick and mortar locations are limited, but in today’s world of growing online shopping trends, this isn’t so strange.

That said, the difference between shopping with the company directly and with a consultant is that, when you shop directly, there is no one who is working to build a business independently / on her own with the brand who will benefit.

Shopping directly at Beautycounter’s website means you will be giving the revenue directly to the company, which is fine.

But for those of you concerned with women “not earning money from a business like this,” you’re actually countering your own position when you bypass the option to offer a commission to a consultant.

Neither shopping directly or through a consultant costs more for you, but shopping with a consultant helps to support her business. It also means you can ask her for advice on product recommendations, get some samples, and find out when there are special offers (especially if you tend to opt-out of email marketing).

The story of Beautycounter is best told person to person.

The products are more than just high performance, beautiful serums, creams and lipsticks. There is a story and a mission behind both the products and the brand. That story is best told person to person.

It’s hard to expect a shelf-tag, or a little blurb of text on a box to give the consumer that information about what differentiates these products from others next to them. Much like many of us rely on Amazon book reviews to hear more about a book, or we ask a friend what good books they’ve read lately, sharing about a great product works best through the power of people.

Expecting a sales person in a store like Sephora to truly grasp and understand the mission and standards of the company while simultaneously sharing about brands next to it that do not uphold that standard would be difficult and not the best approach, I don’t think.

Everyone is an influencer, social media following or not.

Influencer marketing is the way of the future, and the way of the past, too.

We just didn’t call it that when your mom sold Tupperware or Avon products, or when you shop and buy something off of HSN or QVC. But you came to know, like, and trust a friend or even that television host or celebrity, and you buy something she recommends whether she earns income from it or not.

Remember when your friend told you about that cute new shirt she got, and then you went out and got it, too? Or when you saw that Aveeno ad with Jennifer Aniston in it and you decided that if it’s good enough for Jennifer, it’s good enough for you? You’re aware that Jennifer Aniston is compensated extremely well for her endorsement of that brand, right?

That’s influencer marketing.

Only in today’s social-media-ever-connected world, we all have the ability to speak to and influence more people in a moment than ever before. In the past, this was done locally, within your neighborhood or small networks. Today, we can all keep in touch with people we know locally as well as with many we knew in previous stages of life with just a few clicks.

If you observe how we all shop today, and what helps us to make our choices, it’s the influence we receive through the power of people you trust, most often.

INVESTMENT, INCOME, AND ENTREPRENEURSHIP

MYTH: All MLMs/direct sales companies are predatory to women, putting them into financial hardship based on false hopes.

This is a sales job, not a sorority.

And it is not a get-rich-quick situation.

I never, ever tell people “you can earn X dollars” or “quit your job in 3 months” or any sort of outlandish details about what this business can “do” for anyone.

TRUTH: If anyone from a direct sales or MLM company, Beautycounter or otherwise, tries to tell you that simply by enrolling as a consultant you’ll be on a fast path to great fortune, without lots of hard work, run the other way.

There is no get rich quick scheme here no flashy prizes for getting your entire neighborhood to join with you, and no high-pressure situations encouraged.

Support and encouragement? Yes. Pressure against your will? No.

Members of my team work the business at varying degrees, with varying amounts of time and energy, and varying levels of desire to make it into something more of a job for themselves.

TRUTH: While many are earning side-hustle level cash in the several hundred to say $1 to 2k per month or so range, many others decidedly make a few sales here and there to cover their own discounted purchases.

Further, leaders in the company have Beautycounter consulting as their full-time jobs after around 2-3 years (sometimes more, sometimes less) of consistently working the business. And none of the women I just described have the “following” or social media reach that I do, or even remotely close. These are consultants doing it the way you imagine, from home within the networks of people they know and make the effort to get to know in real life.

MYTH: It's nearly impossible to make a profit.

TRUTH: Beautycounter consultants earn anywhere from 25% up to 35% of everything they personally sell to clients.

There is no minimum sales required in order to earn your monthly payout. You can sell one lipgloss and you’ll get a check or direct deposit for the commission on that item.

There is no requirement to spend money every month on product, pressure to stock inventory (we are actually strongly discouraged from carrying more than a small amount of product or one of each item for display, sampling, etc.), or even a requirement to sell any specific dollar amount per month. Sure, if you want to earn money you need to sell products, but if you’re having a tough month in your personal life, for example, so be it. You don’t lose your status as a consultant because of a slow month here or there.

As with any sales job, you get out of it what you put into it.

The product isn’t going to magically sell itself just because you enroll as a consultant and definitely not if you enroll and then just start posting to social media about it. A sales job is not for everyone. And, while there’s lots of training, ultimately, many decide that they don’t want to remain as a consultant beyond their initial six months or even past a year.

What I’ve seen on my team is a big mix of effort put into the business, and along with that, a big mix of rates of earnings.

I’ve seen countless women choose to start up their business with products totaling anywhere from $500 to $1,500 (an average range for those serious about starting a business), earn back their initial investment within one month or sometimes two.

Further, they were able to make those purchases at a deeper discount than the typical 25% (offered at enrollment only), so the amount of product they get for the money is more than it even would be later, further supporting those who want a strong start for less money.

From there, some women go on to earn small amounts of money, let’s say anywhere from $50-300 per month, enough to cover the products they purchase for themselves and their families each month, or a bit more than that to put some cash in their pockets.

The consultants who put in effort absolutely earn money from this business. Earning a part or full-time living isn’t simply going to happen out of thin air, or quickly.

I’d say that of those who are really trying to make money, few (if any) are losing money on the business.

Some may break even on product they purchased to start up. Many earn back their initial investment within their first one to three months.

Some reinvest their earnings into product to use for display, sampling, demo-ing, as well as for their own use. This means they are side-hustling and not dipping into their other income as they build a sustainable repeat-business.

Some use their earnings for things like activities for their kids, incidental shopping or expenses, or even some family vacations.

On my team of several hundred women (at the time of publication), I do not see women who consistently put in effort, talk to their mentors, and share about the products with people in their lives, communities, and via social media ever losing money.

Some may not earn a lot, but no one is pumping money into this business month after month only to keep purely losing dollars without making any money back.

I recently polled my team to see who has been in the business for a year or more, working on it and actually trying to earn money and what is it returning for them. I have responses ranging from one of my top leaders who is leaving her full time job next month for this to be her full time job, another stay-at-home mom who works Beautycounter as her full time job now, ranging to some women making $1-2k/month in supplemental income, all the way down to, as I mentioned before, some who have either just signed on for the personal discount or who sell a bit here and there and get their own purchases covered.

Some new consultants may spend time on their business and not earn a lot initially. This is certainly going to happen.

To start a business, to build trust, to make sales – it takes time and consistency.

For someone to make this work equal to part-time income can take anywhere from one to three months up to a year or two of concentrated effort. For someone to make this work equal to part-time or even up to full-time income, it can take more like two to four or five years of concentrated effort.

So, again, there is no get-rich-quick scheme here. It’s work, like any job. But to make a minimal investment and build something with sweat equity over time, it’s entirely possible.

Is it going to happen for everyone? I believe anyone who is putting in the work can make it happen. Without work, however, simply “being a consultant” will not get you paid.

We have none of the predatory behaviors going on in the company like you may somehow be assuming. I personally tell women to wait to join if they want a certain product package when they enroll but they feel it'll pinch their budget at the time. I tell them to wait until they’re ready and it’s a safe financial decision for them, and I'm here when they are ready.

MYTH: Most consultants lose money or only 1% earn money.

TRUTH: The 1% earning money number is inaccurate. In most companies, 1% may be the top leaders, sure, but that’s true of any company and corporate structure. What I see is that about 50% of the women who join the business ultimately decide that selling products just isn't for them, and that's their decision.

When you view Beautycounter's public income disclosure statement, there is no accounting for the large number of women who join for the discount, or who decide the business isn't for them, or who sell happily to a few friends for some spending cash. So when you see a large percentage of the consultant base falling into the lowest tier of earnings, it's listing numbers for the entire consultant base. Remember, I see about 50% of my team ultimately opt-out of taking on the sales job part of being a consultant. So these numbers, while accurate, don't tell the full story or give that context.

TRUTH: People look at income statistics and assume that the entire consultant base jumped in and worked for and towards full-time income but somehow got shafted. This is not the case by any stretch.

There's no high-pressure situation going on. If someone tells me they have a goal we talk about ideas to help them get there and stay focused on that. Sure, as we close out a month, sometimes we’re all feeling a bit of pressure (self-induced by the goals we’ve set) to reach our objectives, but that's about it. 

DIRECT SALES VERSUS TRADITIONAL ENTREPRENEURSHIP OR STARTING A SMALL BUSINESS FROM SCRATCH

A lot of people have this assumption that it’s more of a “real business” or someone is a “true entrepreneur” only if they personally start an entire business from scratch. I’ve heard this myself, that some folks don’t want to hear about this part of my work because it’s not “real entrepreneurship.”

In the full scope of owning and running a business, actually it isn’t like traditional entrepreneurship at all. I can say this as someone who both runs “my own” business 100% and who also works with Beautycounter, Beautycounter is a far less risky endeavor.

Second, the only required fee to enroll as a consultant is $98, less if you’re already a loyalty member (Band of Beauty) with the company. While we do offer starter sets, they are not a required purchase. See more on this below.

TRUTH: Working with Beautycounter is different from traditional entrepreneurship.

TRUTH: Starting a Beautycounter business is much lower risk, financially than starting up your own business start-to-finish.

In almost any retail business, you’re looking at a minimum of a five-to-six-figure investment if not multiple six-figures or into seven.

TRUTH: Not everyone has the finances (or risk-seeking tendencies) to invest in starting a retail business from the ground-up, but most people can dedicate time to building a Beautycounter business.

This is especially true when the time is entirely flexible to your own schedule, kids’ schedules, partners’ schedules, and on and on. You never have to clock in so you can make this happen on your own time.

The company (and your team) provides support, training, resources, and tools to help you succeed. In my other business, it’s entirely on me to spend my time (after I’ve also spent my money) to figure things out, train myself, and find the tools I need to get things done.

Instead of feeling isolated and totally alone, you’re instantly part of a supportive community of like-minded people. Running my other business, I often feel like no one understands what I’m going through in stressful times. With my Beautycounter business, I am entirely supported by my team of peers and also by our HQ team.

The real real on the costs of being a Beautycounter consultant.

It costs $98 to enroll as a consultant (less if you’re already a Band of Beauty – the company’s customer loyalty program – member, $69).

With your enrollment fee you receive:

  • a branded canvas tote bag
  • a branded canvas makeup pouch
  • two products
  • some start-up printed assets to support you in starting your business
  • and your personally branded website/access to our extensive training materials.

The retail value of the enrollment kit combined is easily over $98. So, yes, you need to pay to enroll, but there’s no scam, simply an initiation fee.

There is no other financial requirement to get started. Period.

Why is there an enrollment fee at all?

Consultants buy products at a 25% discount, so it wouldn’t make any sense for the company to simply allow anyone to enroll, with no fee, and shop with 25% discount for anywhere from 6 months to a year, depending on their eligibility. More on this in a moment.

You pay to enroll with Amazon Prime to enjoy the benefits of Amazon Prime, yes? You will also pay to enroll as a consultant with Beautycounter, to enjoy the benefits of being a consultant.

MTYH: There are difficult to reach sales quotas and minimum sales requirements.

To remain active as a consultant you are required to have sales volume of $1,200 every six months, and your own purchases are applied to this amount, but no product purchases are required by the consultant in that time. If you happen to order product for yourself and/or for your business purposes, each of those orders counts towards this $1,200. This is an extremely low minimum to maintain if you are shopping for products to use personally as well as making some sales to anyone. It averages out to anywhere from 1 to 5 orders per month.

TRUTH: There are no quotas you must meet in order to remain as a consultant aside from the $1,200 every six months sales minimum.

There are also no minimum thresholds to hit before getting paid on your sales. Consultants are paid commissions every month, on time, for anything they sell. Period.

Remember, consultants are shopping with a 25% discount and are earning commissions on sales they make to anyone else.

MYTH: You have to recruit all of your friends and family into the business, too.

TRUTH: At Beautycounter, you will not earn money simply by enrolling new people all the time. If you enroll someone who goes on to not sell anything, it's of no real benefit to you. This business is a sales job, ultimately, and those who want to sell the products will earn money from it.

There is no limit to what a consultant can earn in terms of commission on their own personal sales based on a team. In other words, you can earn infinitely based on your own sales, you don’t need to build a team.

That said, most people who are not stellar individual sales people out of the gate (and even those who are) find that building a team is beneficial for a variety of reasons.

The least compelling reason to have team members, initially, is what you’ll earn from them.

The percentage of commission a consultant earns from someone under them is not huge from the start. It takes building a larger team over time to earn more from the team itself.

Yes, in time, to advance through the ranks of the company structure will require team members, but your own earning potential based on personal sales is not limited by the lack of a team.

TRUTH: The primary way for a new consultant to have the highest earning potential from the business is based on her own sales of product to customers.

Yes, we build teams. Yes, we earn money from our teams (known as a downline), but, no, we aren’t just magically “making bank by recruiting.” In every corporate structure there are people  “at the top” earning more money than people “at the bottom,” only in this business, you actually can be earning more than people who “rank” above you if your own personal sales or the sales of your personal team warrant it.

If a Beautycounter consultant recruits someone who doesn’t sell anything (or doesn’t buy anything for themselves, which, remember, is not required), they don’t make money.

There is no scheme or scam.

We are a sales team and if people aren’t selling product, there isn’t much profit being made. Period.

The nuances of the structure, percentages you’d earn, etc. are complex to explain in a post like this, so I’m not going to do that. But the most a consultant earns from someone under them is, on average, $6.75/$100 sold. The consultant herself, as you’ll recall, earns anywhere from $25 to $35 on that $100.

The most compelling reason to build a team is that mentorship pushes you, in a good way, into a leadership position. When more is expected of us, like supporting someone new in learning the ropes, we are given the chance to rise to the occasion. It’s amazing watching women on my team emerge as leaders.

If someone wants “easy money,” they can get an office job and clock in and clock out for a paycheck – this work isn't that type of work.

MYTH: At some point, it's impossible for someone newer to “catch up” or rise to the top of the business.

It may seem that way to someone who doesn’t quite understand how the income structure works, but no, it isn’t impossible at all. Assuming this means not only that someone has a scarcity mindset, but also that there are a fixed number of people to reach. True, the population of folks of buying age isn’t likely growing that fast, but to assume that a brand that is only six years old has the type of saturation that you’re assuming is false.

TRUTH: No, it isn’t impossible at all, and there are new people who join the business long after the early consultants who are building sizable teams and earning just as much money as some of the first leaders. It all depends on the consultant and the team she builds (if that is her goal).

MYTH: The products priced higher to allow for the business structure.

TRUTH: The products are priced competitively with others in their class, namely department store brands.

From what I know at-large, the retail markups on products in the personal care category vary greatly. These markups are there to cover a variety of costs from the production of the product itself (including ingredients, testing, and packaging), to running the business from the corporate side, to logistics of storing and shipping, to marketing and sales, and everything in between.

TRUTH: Any brand you shop with has markups built into their product line to account for all of these things. In the case of a direct sales company like Beautycounter, paying the consultants is a marketing cost. It simply varies from a company like Esteé Lauder, for example, who will spend a huge portion of the markup on their products on traditional media like television and print ads as well as expensive celebrity endorsements.

A large part of what Beautycounter does that extends far beyond the safety precautions of other companies (and what I imagine adds significantly to their operating costs/cost of goods sold) can best be seen in their ingredient selection process.

Beautycounter’s 5-Step Ingredient Selection Process
(from the company’s website):

Step 1: Ban Intentionally

The Never List: 1,500 questionable or harmful ingredients we do not use, no matter what (including nearly 1,400 cosmetic ingredients banned in the European Union).

Step 2: Screen Rigorously

Using the best available data, we screen every potential ingredient, considering it both individually and within a mixture of chemicals, as it would be in a final product. After all, if a company removes one toxic chemical and replaces it with another, nothing has been done to actually protect our health.

Step 3: Learn Constantly

We regularly review emerging data on ingredients and even commission our own studies. The absence of data does not mean that a chemical is safe.

Step 4: Source Responsibly

  • Choose the best available ingredient options.
  • Work to source ingredients from non-GMO, sustainable sources, many of which are organic. Over 80% of our ingredients are natural or plant-derived.
  • Ask for certificates of purity, and test for heavy metal contamination.
  • Work to manufacture all products in the U.S.
  • Do not test products or ingredients on animals.

Step 5: Share Transparently

Every ingredient we use is shared on our product packaging, online, and in EWG’s Skin Deep database. We share the source of all ingredients.

That said, Beautycounter realizes that the price range for these products is not always within budget for everyone.

Beautycounter’s mission is to get safer products into the hands of everyone.

That doesn’t say “get Beautycounter products into the hands of everyone,” but safer products.

The “dream” would be for anyone and everyone to be able to walk into your neighborhood CVS or Walgreens and know that the products on the shelves are safe for you and your families.

Currently, this isn’t the case. Furthermore, companies aren’t even currently required by law to disclose all ingredients used in the products to consumers. Even clothing manufacturers are required to tell you what the clothes are made of. The personal care industry needs to be held to a higher standard than it is now.

The company sets out to fulfill their mission in three ways:

  1. Education – Consultants are sales people, yes, but educators first and foremost. If someone attends a Beautycounter event or even just speaks with a consultant, chances are they’ll leave that exchange having learned something. Armed with information, consumers make better decisions. When you know better, you do better. If you didn’t know that the last time a major federal law governing the personal care industry was passed in 1938 before reading this post (or talking to almost any Beautycounter consultant), you do now. If you didn’t know that the FDA does not have the power to demand a recall on a product when that product is found to be toxic or responsible for harm or damage to human health, you do now. This awareness is step 1 to solving the problem.
  2. Advocacy – Beautycounter advocates for more health protective laws, actively and on an ongoing basis, in the countries in which it does business – the US and Canada. To read more about the progress made by the company, check out the recent Social Mission Report here
  3. Products – Yes, Beautycounter products are high quality and perform beautifully, and they can solve the problem of getting safer products into many people’s hands.

Another reason why the products are priced as they are? The entire way the company operates from sourcing, to manufacturing, to corporate office environment, to packaging, ingredients, and more involves more costs than perhaps many others because it is a B Corporation.

Beautycounter is a certified B Corporation.

According to the Certified B Corporation website:

Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

Society’s most challenging problems cannot be solved by government and nonprofits alone. The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high quality jobs with dignity and purpose. By harnessing the power of business, B Corps use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment.

B Corps form a community of leaders and drive a global movement of people using business as a force for good. The values and aspirations of the B Corp community are embedded in the B Corp Declaration of Interdependence.

The B Corp Declaration of Interdependence States:

We envision a global economy that uses business as a force for good.

This economy is comprised of a new type of corporation – the B Corporation –
Which is purpose-driven and creates benefit for all stakeholders, not just shareholders.

As B Corporations and leaders of this emerging economy, we believe:

  • That we must be the change we seek in the world.
  • That all business ought to be conducted as if people and place mattered.
  • That, through their products, practices, and profits, businesses should aspire to do no harm and benefit all.
  • To do so requires that we act with the understanding that we are dependent upon another and thus responsible for each other and future generations.

IN CONCLUSION

It’s 2019. The gig economy isn’t going anywhere, and neither is direct sales.

People want and enjoy a side hustle. I’ve had side hustles for as long as I’ve been able to work. As anyone who has known me for my whole life. I will always find a side hustle for some extra cash even if I love my full-time job.

We can choose to embrace it and do our research to support companies we love and believe in, or we can cross our arms and stomp our feet and make broad-based assumptions on claims “we’ve heard” that simply aren’t true.

Look, I had my reservations, too. I have had all the concerns and distaste for many similar companies in my life. But, I think it’s time to take a fair look at what Beautycounter is doing and compare – because it isn’t apples to apples. And lumping all direct sales companies together as *bad* without another thought is both unfair and unintelligent. It’s as unfair as it is to assume that companies not using this model are somehow all good.

I hope you feel that this post provided you with a full spectrum of what’s going on behind the scenes for consultants.

If you enjoyed this post but still have a question or concern about the Beautycounter business that you’d like me to address possibly in a future post, please email me to beauty (at) balancedbites (dot) com with the subject line “blog post follow-up question” and I’ll do my best to answer it in a future post.

As I said, I intentionally closed comments on this post as I’m not here for a debate or to invite trolls or haters. I gave my honest take, and I’m ending it there.

Additional resources and recommended reading/viewing:

beautycounter.com (not an affiliate link)

Beautycounter's CEO and founder, Gregg Renfrew, on Instagram

Beautycounter's head of advocacy, Lindsay Dahl, on Instagram

The Zoe Report (though it has an outdated enrollment fee) lists Beautycounter in an article entitled “Side Hustles That Actually Make You Money”

Meet a woman who’s championing ‘clean beauty’ and empowering womenToday Show, March 2, 2018

Senator decries “poisons” as unregulated chemicals in cosmetics draw scrutinyCBS This Morning, April 15, 2019